On-Page SEO: What It Is and How to Do It

On page SEO

What Is On-Page SEO?

On-page SEO, also known as on-site SEO, is the process of optimising individual web pages to rank higher on search engines and attract more relevant traffic. This involves tweaking various elements on the page, such as content, HTML code, and internal links, to make it more appealing to both search engines and users.


Why Is On-Page SEO Important?

On-page SEO is crucial because it helps search engines understand your website and its content better. When search engines can easily understand your content, they are more likely to rank it higher in search results. This means more visibility, more traffic, and ultimately, more potential customers or readers.


On-Page SEO vs. Off-Page SEO

On-page SEO involves all the optimisation you can do on your website itself. This includes improving content, meta tags, and internal linking structures. 

Off-page SEO, on the other hand, refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). This primarily involves building backlinks from other sites, social media marketing, and other forms of online promotion.

While both on-page and off-page SEO are important, focusing on on-page SEO gives you more control and immediate improvements.


9 On-Page SEO Techniques for Your Website

Here are some essential on-page SEO techniques you should consider for optimising your website:

1. Write Unique, Helpful Content

Creating high-quality content that meets the needs of your readers is the cornerstone of on-page SEO. Start by performing keyword research to find relevant topics and target keywords. Tools like the Keyword Magic Tool can help identify keywords with good search volume and low competition.

Best Practices:

– Incorporate keywords naturally into your content.

– Ensure your content matches the search intent of your target keyword.

– Fully answer the query to provide valuable information to users.

– Write unique content that offers something competitors don’t.

– Include visual content like images and videos to enhance the user experience.


2. Place Target Keywords Strategically

Strategically placing your target keywords helps Google understand the topic of your page. Include your keywords in key areas such as the H1 tag, the first paragraph, and subheaders (H2s, H3s, etc.).


3. Write Keyword-Rich Title Tags

Title tags are crucial for SEO. They appear on SERPs and influence whether users click on your page.


– Keep title tags between 50 and 60 characters.

– Include your target keyword.

– Avoid duplicate title tags to ensure each page’s purpose is clear.


4. Write Click-Worthy Meta Descriptions

Meta descriptions provide a summary of your page in search results. Although they don’t directly impact rankings, they can influence click-through rates.

Best Practices:

– Keep meta descriptions concise, ideally under 160 characters.

– Include your target keyword.

– Use active voice and include a call to action.


5. Use Headings and Subheadings to Structure Your Page

Headings and subheadings (H1, H2, H3, etc.) make your content easier to read and understand. They also help Google understand the structure and main topics of your page.


6. Optimise URLs

URLs should be simple and descriptive. Use words that are relevant to your content and include your target keyword. Avoid using random numbers, dates, or long strings of text.


7. Strategically Add Internal Links

Internal links connect your web pages and help search engines understand your site’s structure. They also help users navigate your site and find related content.


8. Add External Links to Authoritative Sources

Linking to high-quality, authoritative sources enhances user experience and builds trust. Ensure that the sites you link to are reputable and relevant to your content.


9. Include and Optimise Images

Images make your content more engaging and can also rank in Google Images, driving additional traffic to your site. 


Optimisation Tips:

– Write descriptive alt text for each image.

– Use descriptive file names.

– Compress images to reduce load times.

– Use lazy loading to improve page speed.


Advanced On-Page SEO Tactics

Once you’ve mastered the basics, you can move on to more advanced on-page SEO techniques:


Optimise for Page Speed

Page speed is a confirmed ranking factor. Use tools like Google’s PageSpeed Insights to analyse your site’s performance and get actionable tips to improve load times.


Target Featured Snippets

Featured snippets appear at the top of SERPs and can significantly boost your click-through rate. To target a featured snippet:

– Answer the query concisely.

– Format your answer appropriately (e.g., lists, tables).

– Ensure your content directly addresses the search intent.


Add Schema Markup

Schema markup helps search engines understand the context of your content, which can result in rich snippets in search results. This can improve your organic click-through rate.


Implement Proven On-Page SEO Techniques

Optimising your website for on-page SEO is a continuous process that involves regular updates and improvements. By following these techniques and keeping up with the latest SEO trends, you can improve your site’s visibility, attract more organic traffic, and provide a better experience for your users.

Start by focusing on the basics, then gradually implement more advanced tactics as you become more comfortable with the process. Remember, the key to successful SEO is creating valuable, user-focused content that meets the needs of your audience.