Making more revenue from advertising on WordPress has never been easier with the help of the AdSense plugin. In this guide, we will show you how to effectively monetise your blog and maximise your earnings.
Generating revenue through ad placements is a viable strategy, even when your site is not actively visited. By strategically placing ads, you can generate income consistently.
AdSense utilises contextual targeting to display ads that are relevant to the user’s location, demographics, search interests, and browsing history. To optimise your revenue, it is crucial to understand your audience’s interests and preferences to target them with relevant ads.
What is Google AdSense?
Google AdSense is a user-friendly platform that enables you to earn money by displaying text, images, videos, or other content on third-party sites. It offers various tools and features, making it a powerful tool for generating traffic and income.
As an advertising and marketing program provided by Google, AdSense allows webmasters to monetise their websites or blogs by displaying Google ads. These ads include both those served directly by Google and those from other companies that advertise through AdSense.
With the internet rapidly expanding, the demand for ad space continues to rise. According to Wikipedia, there were over 8 billion websites worldwide in 2018. This abundance of websites makes it challenging for advertisers to find relevant and measurable ad spaces.
This is where AdSense proves its value.
How to get started with AdSense?
To begin with AdSense, follow these steps:
- Open a Google AdSense account: If you already have a Gmail account, sign up for AdSense using that. Otherwise, create a new Gmail account and proceed to sign up for AdSense.
- Application review: After submitting your application, the Google AdSense team will review it. The review process may take a few hours to a few weeks, depending on your website.
- Access your AdSense account and obtain ad code: Once your application is approved, you can log in to your AdSense account and get your ad code. This code needs to be inserted into your WordPress website for ads to appear.
- Manual ad placement: Initially, it is recommended to manually place ads on your website. This gives you more control over the ad placement. Later, you can experiment with auto-ads and compare the results.
Here’s how to manually place Google AdSense ad code in WordPress:
- Select the “Ads” menu from the left-hand column in your AdSense account and choose “By ad unit.” Then click on “Create New Ad.”
- Choose the type of ad you want to create. Display ads are a good starting point. Give the ad a name for internal reference.
- Select the ad size from the available options. Google provides suggested sizes that are commonly used by advertisers. Responsive ads are recommended as they adapt well to different devices and screen sizes.
- Click the “Create” button. AdSense will generate the ad code for you, which includes your publisher ID and the specific ad unit ID. Copy the ad code and save it in a plain text editor like Notepad or TextEdit.
WordPress AdSense integration
- Access your WordPress admin area and go to the “Appearance » Widgets” page.
- Select the widget area where you want to add the ad, then click the “+” button to add a “Custom HTML” widget block.
- Paste the Google AdSense code into the Custom HTML widget box.
- Remember to click the “Update” button to save the changes.
By following these steps, you can get started with AdSense and manually place ads on your WordPress website.
Add Auto-Ads AdSense Code in WordPress
Adding individual advertisements to various sections of your website can be time-consuming and challenging, especially for beginners who may struggle with deciding where to place ads.
To address this, Google introduced auto-ads, which allows Google AdSense to automatically determine the best location, ad size, and ad type for your website using just one piece of code.
However, the drawback of using auto-ads is that you have less control over the ad placement on your website.
Here’s how you can install Google AdSense with the auto-ads option on your website:
- Log in to your Google AdSense account and go to the Ads tab.
- Click the “Get Code” button to create the auto-ads code.
- AdSense will generate your publisher ID, which will be displayed in a code snippet. Copy this code and paste it into a text editor for later use.
WordPress AdSense Auto-Ads Code
The auto-ads code generates ads throughout your WordPress blog using a single piece of code. To display the ads, you need to add this code to every page where you want the advertisements to appear.
One approach is to add the code to the header.php file of your WordPress theme. However, this method has a drawback: if you update or modify your theme, your ad code will be lost.
A better approach is to use a plugin like WPCode to add site-wide code to your website.
To integrate the auto-ads code using WPCode:
- Install and activate the free WPCode plugin.
- After activation, go to the “Code Snippets » Header & Footer” page.
- In the header section, paste the Google AdSense code.
- Don’t forget to click the “Save Changes” button to save your modifications.
The plugin will now add the ad code to every page of your website. Please note that it may take some time for Google AdSense to start displaying advertisements.
What are the Best Ad Placement Strategies for Bloggers?
Bloggers play a crucial role in any content marketing strategy, serving as the voice of your brand within their niche. Ad placement can help enhance your blog’s performance and increase advertising revenue.
To maximise income, bloggers and websites should consider implementing various strategies such as remarketing, geo-targeting, and placements on third-party websites.
Creating quality content is the first step towards increasing your blog’s revenue. However, this can be challenging, especially for new bloggers who may face obstacles such as a lack of client inquiries or new content ideas.
Here are some effective ad placement strategies to convert blog traffic into sales and revenue:
Banner ads placement: Placing banner ads in prominent positions on your blog is an effective way to attract clicks. Targeting visitors who are interested in products related to your content can increase conversion rates.
Text link ads placement: These ads appear as clickable text links within your content. They can be entertaining and have the potential to convert readers into customers, especially when they are not sponsored links.
Pay Per Click Ads placement: These ads typically appear in the sidebar of your blog and may require payment per click for display. While they may not be associated with a specific product, they can still generate clicks and conversions.
Sponsored Links placement: Placing these ads in strategic locations, such as the top of your blog instead of the sidebar, increases the likelihood of conversions due to their association with a specific product. However, they tend to be more expensive per click.
Ad Spot Ads Placement: These ads are placed within specific blog posts and may require payment per click. Although they are not directly associated with a specific product, they offer a cost-effective option for generating clicks.
Social Media Ads placement: These ads appear on various social media platforms and typically require payment per engagement. Since they are associated with a specific product, they have a higher likelihood of converting into customers. However, they tend to be more expensive per engagement.
B2B: Business-to-business ads. These ads target a specific industry and require a larger volume of users. They can be expensive, but if you can effectively target the right audience, this advertising tactic can be successful for your business.
B2C: Business-to-customer ads. These ads target a smaller market compared to B2B and can be less expensive. The cost varies based on the reach of your ad and the number of people it will reach. B2C ads focus on attracting individual consumers to your products or services.
Conclusion
Hopefully, this post has provided you with valuable insights on how to boost your WordPress site’s earnings by utilising Google Ads. If you need further assistance, WordPressDevelopmentAgency is here to help. We are a reliable company with a team of professionals specialising in WordPress development. We excel at managing, debugging, and creating WordPress sites.
