Digital Marketing

7 Best Tools for Checking Website Traffic

best seo tools

Do you need to know how many people have visited a specific website, even if it is not yours?

By monitoring visitor numbers, you can gauge the success of your site and how it compares to the competition. In this article, we will explore the 7 best tools for checking website traffic and how to use a variety of free resources to track down traffic numbers for any given website.

Why is website traffic analysis necessary?

By looking at the data collected by your server, you can easily see how well your website is performing. The information collected about your website’s visitors can provide insight into your audience, content, and digital marketing efforts. Regularly checking your website’s analytics is crucial if you want to grow your email list, online store’s sales, or the popularity of your site as a whole. With traffic analysis information, you can better understand how your site is currently performing and identify areas for improvement.

Why is it important to check your competitors’ website traffic? By examining how many people visit your competitors’ websites, you can learn a lot about them. This includes their most popular content, how well they are ranked for specific keywords, and which traffic sources are most successful for them. A comprehensive analysis of your competitors’ website traffic can benefit your content marketing, link-building, and keyword-research processes. By studying the keywords and themes that are popular among your competitors’ visitors, you can attract more people to your own site.

Best Tools for Website Traffic Checking (including Competitors)

There are many programs, both free and paid, that can help you monitor your website’s traffic, each with its own unique features. Most professionals double-check the estimated traffic to rival websites using several services. We advise our readers to test out at least two different services for analysing their website’s traffic.

By making use of various technologies, you can receive more complete and reliable traffic statistics for any website. Increased traffic to your WordPress site and the ability to spend more on tools means you can quickly become the market leader. Now, let’s investigate the most reliable methods for measuring the volume of visitors to a website.

  1. SEMRush

SEMRush is the most effective software for tracking and analyzing website visitors when it comes to researching your competition and analyzing your traffic. At WDA, we use this tool in a variety of ways, including keyword research and ranking monitoring.

If you enter a competitor’s URL, you’ll see a comprehensive analysis of how much traffic they receive daily, weekly, monthly, and more. You’ll have access to important website metrics such as monthly traffic volume, traffic distribution by nation, top referring keywords, and more.

The Traffic Analytics section provides unique visitors, total visits, average visit length, page views, and bounce rate, which is similar to accessing a competitor’s Google Analytics account. Bulk Traffic Analysis is a useful feature that allows you to compare the traffic volumes of multiple rivals simultaneously. You can compare up to 200 sites at once, and this number increases with higher plans. With this, you can see the landscape of your niche, top-performing websites, and any traffic-boosting opportunities at a glance.

With in-depth traffic analytics statistics, you can discover which sites are delivering the most referral traffic, which pages on their site are the most valuable, and from which regions visitors come most often. You can have access to a free 14-day trial or a free tier that provides access to some basic website data by using our Semrush discount code. You can also get complete information on your competitors’ traffic, rankings, social media, and more for as little as $119.95 per month with a premium package.

  1. SimilarWeb

SimilarWeb is a free internet tool that allows you to see how many people are visiting your competitors’ sites and which channels are generating the most revenue. We provide comprehensive reports on a website’s entire traffic strategy, not just its search traffic. Once a website is run through the program, it provides a global traffic breakdown down to the national level. You can see the website’s primary traffic sources, average visit duration, and the number of pages read per visitor.

In addition to the organic search traffic it receives, you can see which paid keywords attract visitors to the site, which social media platforms generate the most revenue, and which display networks are used to monetize the website. Finally, you will receive an in-depth analysis of the site’s visitors, including demographic information, the type of sites that pique their interest, the most popular referring sites, and a list of competitor websites to investigate. You can obtain valuable traffic information from the tool’s free version. If you require access to more in-depth information, you may sign up for an enterprise account and negotiate your own rates.

  1. Google Search Console

Google offers a free tool called Google Search Console to help you monitor your site’s performance in search engines. When you use this tool, you gain a thorough understanding of how search engines perceive your site. It displays your typical keyword position in the search engines, as well as the number of impressions, clicks, and CTR. This gives you insight into the search volume associated with the terms for which you are currently ranking. With the aid of this data, you can get more visitors.

For example, if you discover that your blog article is ranked at position 11 on the search engine results page, you can make changes to it to increase its chances of appearing on the first page. You can also check if any issues exist, which sites have been indexed, and much more. Once you have added your site, Google Search Console gives you access to your site’s data. In addition to viewing your keyword rankings in the WordPress admin area using Google Search Console data, you can use the MonsterInsights tool (described below) to do so. You can learn more about the search terms people use to reach your WordPress site by reading our detailed guide.

  1. Ahrefs

Ahrefs is a popular SEO tool used by companies like Netflix, Uber, and Facebook. It’s a great tool for analysing your competitors’ strategies and boosting your site’s ranking. Every day, Ahrefs searches over 6 billion pages from their index of more than 200 million websites, providing a wealth of information that can be used to attract more visitors to your site and improve its visibility.

One of Ahrefs’ strengths is its intuitive and easy-to-navigate user interface. Simply enter the URL of the site you want to analyse, and the search bar will bring up all the data associated with that site. The search overview report provides information on a site’s organic search traffic, domain authority, and top competitors. You can filter the report to examine traffic data for a specific time period, such as the past month, the last year, or the entire report’s history.

There’s a lot of information available in Ahrefs, but it’s easy to sort through it to find the KPIs that matter to you. You can see how your site stacks up against your competitors and identify opportunities to improve your rankings. Remember, though, that the statistics in Ahrefs only include information from natural searches and not from additional channels like social media.

After the 7-day trial period, monthly rates for Ahrefs begin at $99, which is quite reasonable considering the amount of information available to you. With its extensive database and easy-to-use interface, Ahrefs is a powerful tool for anyone looking to improve their SEO efforts.

  1. Ubersuggest

Ubersuggest, developed by Neil Patel, is a versatile SEO tool that offers both free and paid versions. It’s particularly useful for conducting keyword research and analyzing traffic, even if you’re new to these activities. Ubersuggest’s user interface is simplistic and easy to use, making it a great option for beginners.

To use Ubersuggest, simply enter the URL of the page you wish to analyse and hit the “Search” button to get started. The traffic analyst tool allows you to see how your competition’s traffic has changed over time, which keywords are sending them the most visitors, and which pages are the most frequently visited.

The ‘Traffic Overview’ page in Ubersuggest provides a wealth of information about your site’s organic search traffic, domain authority, and backlinks. For example, you can see the number of organic keywords your site ranks for, the volume of monthly organic traffic, and the total number of backlinks. If you want to learn more about any of the traffic report’s findings, you can do so by expanding the ‘Top Pages’ results.

Ubersuggest also provides estimated figures for backlinks, Facebook shares, and Pinterest repins. This information can help you understand the scope of the work required to surpass a particular page in search engine results.

The free version of Ubersuggest only lets you access data from the last three months, while premium plans start at just $29 per month, making it one of the most affordable tools on the market. Whether you’re new to SEO or an experienced practitioner, Ubersuggest is a powerful tool that can help you improve your site’s visibility and attract more visitors.

  1. Serpstat

Serpstat is an SEO platform that offers access to various resources for search engine optimization. Originally a simple keyword research tool, it has evolved into a comprehensive platform for analysing all kinds of websites. Despite its many functions, it is quite easy to use. Simply enter the URL to generate a traffic report. The platform includes functions for tracking rankings, auditing your site, and analysing your backlink profile.

By analysing your website’s traffic, you can learn a lot about its performance, such as how many people visit it each month, which pages are the most popular, and which keywords people are using to find it. You can also examine how ranks, traffic, and keywords have changed over time by looking at the trend data provided. While the free version only provides limited access to the full set of details associated with a domain name, the tool’s whole set of data is available for as little as $69 per month with a premium membership.

  1. MonsterInsights

Google Analytics is a crucial tool for analysing your own traffic. However, setting it up from scratch and analysing the data on your own can be challenging. MonsterInsights is the most popular Google Analytics plugin for WordPress, utilised by over 3 million sites such as Microsoft, Yelp, PlayStation, and many more.

It simplifies the integration of Google Analytics with WordPress, so you can see your site’s traffic numbers right in your admin area. You can find out which of your posts, pages, landing pages, and even your homepage are getting the most attention. This insight into user behaviour makes expanding your WordPress blog a breeze.


There are many tools available for analysing website traffic, both your own and that of your competitors. If you want to learn more about your market and the strategies that bring in the most visitors, check out the traffic numbers of your competitors. When you track your own site’s analytics, you can see how well your efforts to promote it via search engines, social media, and other channels are faring. MonsterInsights is the most accurate tool for tracking your website’s performance. Your WordPress dashboard provides easy access to site traffic metrics at the push of a button. We recommend SEMRush if you want to analyse any website’s traffic and conduct in-depth research on your competitors. It’s not only one of the best SEO tools available, but it also provides reliable data on site visitors. We hope this post was useful in teaching you how to analyse traffic data from any website.

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